Butchers Hook Blog
Posted on 10:03am Thursday 27th Sep 2012
Listed under: Projects
After a long and very entertaining night with our bruisers Damon and Pete - here are some teaser pics of our video production of "Killer Driller" by Metalheadz star and dance music maestro Amit.
Our insurance people were relieved to hear that the boxers didn't end up getting their heads totally pumbled in - but the fire alarm was set off during the final set up by the amount of smoke our superstar production manager Gav O'Malley was wafting around! More pics to follow.
Posted on 12:29pm Wednesday 19th Sep 2012
We didn't know when we were up shooting our Olympic video with Aecom recently, but we had a world exclusive of the Rio 2016 Olympic Park - 2 months before it is being shown off the newspapers!
You can read more about the Sun's "exclusive" here. ;)
*We're not 100% it was a world exlcusive - but it's jolly well beaten all the papers!
Posted on 3:26pm Monday 17th Sep 2012
Here is a promo video we shot last Friday for Butchers Hook's friend stand up comedian Paul Gannon. We shot in a cemetery in central Brighton with Gannon's custom made Ghostbuster kit - including the proton pack and weird ectoplasm thingy!
Posted on 12:34pm Thursday 23rd Aug 2012
Vzaar is a fantastically versatile video platform which we use to host all of our corporate video productions. We were delighted to be the first video production company to be interviewed and featured in a case study on Vzaar's website.
Vzaar is considered to be the best, most flexible platform available for companies to host video - a sign of how well regarded they are is the fact that Oliver Stone is a major investor.
You can see the case study here.
Posted on 2:49pm Monday 20th Aug 2012
In 2012, everybody is in a hurry. We don’t have the luxury of time in our caffeine fuelled lifestyles. This need for speed is pervasive in every aspect of life, from meeting people socially for the first time and drawing our conclusions, to business meetings and particularly in our online lives. We surf, we shop, we search - we intake information at a blinding rate. If the information we are ingesting isn’t to our satisfaction, we have the ability to close the screen or cancel the shopping basket.
This is certainly the case with corporate videos online. Many clients come to us with grand plans of producing a 20 minute masterpiece which covers all sort of aspects of their business. From USPs to instructional aspects of equipment to senior exec interviews or training – clients assume that their customers will sit at their desktops ad finitum and lap it all up.
The reality though is that people rarely are prepared to take the entirety of the client’s epic vision in one sitting. No matter how existing or stimulating the content is to you, the reality is that your end customer is probably switching off after a few seconds. Here at Butchers Hook, we always advise clients during the scripting and preproduction stage to keep it brief.
Having a series of short, snappy videos is far and away the preferred option in our experience. One to one and a half minutes is the ideal length to fluently cover one aspect or USP of your organisation. The other advantage of keeping it short, specific and to one point is that the content can be shareable, and people will be more inclined to share it if the content is well marked and useful.
Some recent examples of point specific web videos are the How to Videos we recently produced for SanDisk. These cover one element of a SanDisk product and show and engage the viewer with a useful snippet of information. These videos have been put on SanDisk’s branded Amazon pages. As anyone who’s visited Amazon will attest – it’s very easy to get waylaid and takes something pretty special to engage you on a page.
You can see the videos here.
Luke is the senior Producer of Butchers Hook Video – a premium quality video production company and marketing agency.
Posted on 9:37am Tuesday 14th Aug 2012
Further to the video we produced for Aecom for their Olympic and Mega Projects strand, we filmed various other senior execs talking about similar issues. These interviews were cut together by Aecom's internal video producer and can be seen on their global website here.
Our orginal video can be seen here.
Posted on 3:23pm Tuesday 31st Jul 2012
Corporate video production is big news in the world of business at the moment. With every quicker broadband speeds, it is possible for your client to receive beautiful high definition video content to their computer, tablet or phone. Which every organisation should be aware of is that professional quality video is a difficult thing to achieve, and as with most other fashionable industries, has its fair share of shysters.
This article will cover a number of different important aspects to think about to ensure that you hire the right video production company.
The first element which would be wise would be to investigate the company itself.
How long has the company been incorporated? Clearly the longer the company has been around for, the more established it is and more likely it is that they know what they are doing and will be able to carry out the most professional job possible.
What is the credit rating like? (It’s possible to look into the credit background of any company by registering with services like Barclay’s Credit Focus).
What about the company directors? What are there independent backgrounds? It is an unfortunate reality of the corporate video industry that a lot of people graduate from a film or media studies degree and set up shop as a production company, with little or no real world experience – let alone corporate.
Here at Butchers Hook all have at least 10 years strong background in film, video and advertising. You can read more about us on our About us page.
It’s fair to point out that the size of the company is no reflection of quality, indeed there are many 1 and 2 man bands who are very professional and bring in able freelancers to fill out production quotas to their client’s satisfaction.
Furtherly it is important to consider the clients that the company has produced work for in the past.
Can the company provide testimonials? Testimonials are the life blood for any company and they should be able to provide current testimonials and contact details for the testimonials so you can carry out your own investigations.
How much repeat custom does the company get? A difficult one to gauge, but a very interesting litmus test for the successfulness of a video production company and their ability to retain clients. The nature of web video means that there is the potential for lots of video to be made, do the clients keep coming back for more? (They do with us – we have a near 100% repeat business rate)
One of the easiest ways of gauging the quality of a production company is to look at their body of work. Huge rafts of corporate videos are unfortunately still, in 2012 cheesy, badly conceived and embarrassing. Look out for production companies that can produce material that looks professional, is coherent and that gets the message across. You can see lots of our work here.
We would also suggest looking at the quality of their online presence as being a good indicator of commitment and dedication to their public image. I.e. if their website is rubbish – so are they probably!
Another contentious issue as far as video production is price. No matter which way you cut it, if you pay peanuts you get monkeys! There are so many elements of video production that require skilled technicians and expensive equipment to get the best results, that cutting corners REALLY shows.
Please don’t be tempting by doing it cheap – cheapness reflects badly on you and your organisation.
To conclude – a quick meat based analogy (we are Butchers Hook after all). Which would provide the best meal? A Tesco basics range Steak and Kidney pie retailing at £1.50 or a Tesco finest retailing at £7? The basics range would be pastry and gravy and not very much meat (meat costs money) where as a Tesco Finest would have lots of meat, quality grave and pastry.
And would taste a lot better!
You get what you pay for!
Posted on 9:59am Friday 27th Jul 2012
We were delighted to be asked to shoot a series of corporate videos for global leading architecture and urban renewal organisation Aecom. You can see the main video we produced here. We shot and interviewed other senior Aecom staff with post production done inhouse, we'll link to them when they are released by the company
Posted on 11:19am Wednesday 25th Jul 2012
Listed under: Articles of interest
The imminent start of the Olympics has brought into sharp focus the issues surrounding copyright for many organisations. The Olympic ring symbol is the most recognised copyrighted image in the world, with a 93% global recognition factor. Companies around the world who are deemed to be using the words surrounding the Olympics and the image are receiving rather annoyed “cease and desist” letters with alarming ferocity.
For our part, we recently worked with Aecom, who provided the entire infrastructure for the London games, including Stadia, parks, transportation hubs and the legacy after the fun has ended. We were initially cautious about even mentioning the fact that our Aecom “Mega Projects” video even featured the Olympics, even when at least 80% of the videos we are finalising now talk about London and the future Rio 2016.
Copyright in general is a contentious issue for any and all corporate video clients. The use of copyrighted images is dangerous territory, which can be extremely expensive if not given due consideration. Understandably, many marketing managers and others who commission video don’t have the knowledge base to circumnavigate the issues, so getting a video production company that understands how careful you need to be is vital. You would be amazed how many don’t!
The IOC is notorious for being very tribal about their logos and imagery of course, so it’s sensible for the corporate video client to consider them to be a bench mark to concentrate on for their own copyright considerations. Every photo that is reproduced online is owned by someone and that someone has every right to protect their creative work. The only exceptions to this rule are photos that are offered by the copyright holder who allow the photos to be reproduced through creative common licensing.
If you reproduce ANY image you might find on Google images (for example) you run the risk of being in breach of copyright and are exposed to being sued by the owner. As it happens *most* people online are guilty of this – however is it worth exposing your organisation to an unnecessary law suit for the sake of a pretty image?
We have a client (who will remain nameless) who had a video made with a number of copyrighted images that were used in conferences around the world. We spent a long time in discussion with the client about alternatives using common licence images but the client was quite insistent. Eventually we agreed to the requests – but amended our contract to indicate where the blame would lie if any copyright holders objected. We weren’t too happy with this (although the video looked great) and we would suggest to clients to give this a wide berth.
Music is the other biggie in terms of copyright issues for corporate video. Music is copyrighted in the same way as images are, there is rights free music – but the quality is frequently not at the same standard as a copyrighted piece.
The likes of YouTube has really changed the field as far as copyright protection is concerned thanks to their incredible music detection software, which, with alarming accuracy can stamp information of the composer and performer of a piece of music in a video. Remarkably this can be whittled down to the orchestra that has performed a common piece of classical music. Then a box will appear next to the video showing where you can buy this music – the only way to take this off is to prove to YouTube that you have the proper rights access to the piece.
This is clearly quite a contentious topic, because fantastic imagery and sound can really enhance a corporate video. Equally this kind of “reflected glory” from others copyrighted creative work is the reason that copyright exists in the first place.
Posted on 1:58pm Tuesday 17th Jul 2012
Here's a TV advert DoPed by our own Evan Pugh and directed by Ramon Marett of Marett & Messenger. Produced in the West Country for Fussell's Rape Seed Oil. Andy Fussell appeared on Dragon's Den and that exposure as well as a lot of hard work has helped to grow his compan. A TV commercial campaign was in his marketing budget, meaning his brand of rapeseed oil was the first in the UK to hit the screens