Butchers Hook Blog
Lots of people I know aren't on Twitter. They see no reason to be. They see it as just another fad and they're already on Facebook and its not something that they find they're 'expected' to do for work. They also tell me that they've not much to say, even in 140 characters.
I used to agree. To anyone not on Twitter I say this: You can use it how you like. You don't have to be trying to market something or to be 'networking', or even to care about celebrity gossip. I use it as a fantastic resource. I use it for news and information. To my friends who are unfamiliar with Twitter (and my mum) I describe it thus:
Twitter is like walking in to your local WH Smith, going to each Magazine and News section that interests you and reading the headlines. For free. And if you really want to, if something puzzles or concerns you, you can turn round and ask the Author or Journalist about it. Or you can pick the paper up and wave the headline in the direction of your friend across the street.
Twitter can get more interactive as you use it. It can as a by product lead to 'social networking' as you interact with other people and businesses. However, I use it primarily as a resource for many facets of my life.
I recently Tweeted a technical question regarding the Sony FS-100 camera that we use for corporate video productions and got a professional and helpful response from a colleague in America:
@butchershookev Ninja2 or Samurai with an Atomos "Connect" - hands down best bang for the buck IMHO.
That narrows down my search for a suitable technical tool, thanks Frank (who I've never met).
The other day I read through the 'headlines', as I regard Tweets, and it meant I wasn't late for a meeting because I read this:
St James's Street currently closed for utility works due to reopen Thursday 18 October bus diversions are in place http://ow.ly/eu4bM
So, I caught an earlier bus and my virtual activities led to a productive real life exchange.
As well as business related Tweeters , such as Frank I also follow local information services like the council and other local services. I also follow newspapers, and the odd person who is entertaining because its not all serious, but doesn't have to be all X-factor gossip either.
My favourite ever Tweet was from the QI team, or 'Elves' as they call themselves:
LEGO is the world's largest tyre manufacturer - they make 318 million tyres each year
This fascinated my children.
So for all you Twitter dismissive out there, realise that you can get out of it what you want, and a whole lot more. The most important thing is to be selective as to who you follow. I never follow people just because they follow me, I don't regard this as impolite, after all I've never expected @stephenfry to follow me back. I choose to follow people that I can learn from or who are interesting.
I bought the weekend paper for the first time in about two years last week. It cost £2.10. It didn't tell me anything about my special areas of interest. It didn't tell me if a certain road in Brighton had closed in the last ten minutes. It didn't tell me any news that I wasn't already aware of. I did the crossword. I did enjoy the feel of the paper.
Twitter is free. It has links to videos. Just saying.
You could follow me @butchershookev but you should be warned I am more of a good listener.
Whilst we're waiting for our latest music promo with Metalheadz to be signed off, here's a previous music video production we made a couple of years ago. Directed By Luke, DoP Evan, edit Ray Marett and motion graphics by Michael Bonnington
Here's some more photos from Wednesday night's music promo shoot with Metalheadz Amit and our bruisers. Photos by Oli Martin.
Production manager and general super-fixer - Gav O'Malley Richardson
Bruiser Damon and Amit
Luke and Damon listening to Amit waxing lyrical about lyrical wax... I think.
Beardy director Evan
Thanks to Gav for the smoke machine!
Snatch opening credits, anyone?
Dance music meastro Amit looking dangerous.
After a long and very entertaining night with our bruisers Damon and Pete - here are some teaser pics of our video production of "Killer Driller" by Metalheadz star and dance music maestro Amit.
Our insurance people were relieved to hear that the boxers didn't end up getting their heads totally pumbled in - but the fire alarm was set off during the final set up by the amount of smoke our superstar production manager Gav O'Malley was wafting around! More pics to follow.
We didn't know when we were up shooting our Olympic video with Aecom recently, but we had a world exclusive of the Rio 2016 Olympic Park - 2 months before it is being shown off the newspapers!
You can read more about the Sun's "exclusive" here. ;)
*We're not 100% it was a world exlcusive - but it's jolly well beaten all the papers!
Here is a promo video we shot last Friday for Butchers Hook's friend stand up comedian Paul Gannon. We shot in a cemetery in central Brighton with Gannon's custom made Ghostbuster kit - including the proton pack and weird ectoplasm thingy!
Vzaar is a fantastically versatile video platform which we use to host all of our corporate video productions. We were delighted to be the first video production company to be interviewed and featured in a case study on Vzaar's website.
Vzaar is considered to be the best, most flexible platform available for companies to host video - a sign of how well regarded they are is the fact that Oliver Stone is a major investor.
You can see the case study here.
In 2012, everybody is in a hurry. We don’t have the luxury of time in our caffeine fuelled lifestyles. This need for speed is pervasive in every aspect of life, from meeting people socially for the first time and drawing our conclusions, to business meetings and particularly in our online lives. We surf, we shop, we search - we intake information at a blinding rate. If the information we are ingesting isn’t to our satisfaction, we have the ability to close the screen or cancel the shopping basket.
This is certainly the case with corporate videos online. Many clients come to us with grand plans of producing a 20 minute masterpiece which covers all sort of aspects of their business. From USPs to instructional aspects of equipment to senior exec interviews or training – clients assume that their customers will sit at their desktops ad finitum and lap it all up.
The reality though is that people rarely are prepared to take the entirety of the client’s epic vision in one sitting. No matter how existing or stimulating the content is to you, the reality is that your end customer is probably switching off after a few seconds. Here at Butchers Hook, we always advise clients during the scripting and preproduction stage to keep it brief.
Having a series of short, snappy videos is far and away the preferred option in our experience. One to one and a half minutes is the ideal length to fluently cover one aspect or USP of your organisation. The other advantage of keeping it short, specific and to one point is that the content can be shareable, and people will be more inclined to share it if the content is well marked and useful.
Some recent examples of point specific web videos are the How to Videos we recently produced for SanDisk. These cover one element of a SanDisk product and show and engage the viewer with a useful snippet of information. These videos have been put on SanDisk’s branded Amazon pages. As anyone who’s visited Amazon will attest – it’s very easy to get waylaid and takes something pretty special to engage you on a page.
You can see the videos here.
Luke is the senior Producer of Butchers Hook Video – a premium quality video production company and marketing agency.
Further to the video we produced for Aecom for their Olympic and Mega Projects strand, we filmed various other senior execs talking about similar issues. These interviews were cut together by Aecom's internal video producer and can be seen on their global website here.
Our orginal video can be seen here.