Buchers Hook

Video Production London and Brighton

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Video Production & Marketing
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  1. Of all the advancements in the fields of film making in the last few years, the most unexpected and interesting is the explosion of viral video. YouTube, of course has the dubious honour of shooting the starting gun in 2005, having been set up by three former Paypal employees who surely never had *any* idea how it would shape the social landscape of the last decade.

    From early classics like the Kollaboration robot dancing boy spawned an explosion at cats falling off sofas, leave Britney alone and Charlie bit my finger. The common thread is these videos went truely viral, without any marketing campaigns and have been seen by millions upon millions of people.

    Now companies pay companies like ours LOADS of money to replicate the same effect through blogger outreach, YouTube seeding and other campaigns. But it really takes a video like the one below, sent to me on Facebook the other day by a friend - to make one marvel at the weirdness of viral video and how it ticks.

    Now it's worth debate as to whether D4NNY is for real of if this is one of the slyest marketing pisstake campaigns of the year. Either way, the boy has over 1m views of this video in under a month.. everyone might be having a laugh - but with *at least* the start of a nice little earner from revenue sharing with YouTube - is the laugh on us?

  2. Music is the under pinning for any video production, whether it be promo, music video (obviously), training video or feature film. It's inportance for setting the mood for the visuals cannot be understated and provides the tempo for the whole production.

    Copyright for music is a complicated business. During the course of our work producing video, we would normally recommend to client's using one of the terrific sound libruaries like Audio Network to provide broadcast qualify generic music. For custom music, there are PLENTY of eager musicians/composers eager to produce interesting work for the video producer.

    Unless you have bags of money and time, one way NOT to do it is to rip a track from your CD collection, unless you retain a copyright lawyer who will contact the publishing company with what might be a very expensive and long, drawn out negotiating process. There are at least three different copyrights you will have to gain rights to for any piece of commercial music: composers’ rights, performer’s rights and synchronisation rights.

    Generally, if the composer has been dead for more 50 years, the music enters the public domain (no more composer’s copyright.) Because Vivaldi has been dead more than 50 years, you may use his music without paying for the composer’s rights. However, if the performance you have chosen of his music was played by say, the London Philharmonic Orchestra, then you will still have to pay the publisher performance rights so that the musicians get their fair share.

    Here's an example of a video we produced for Remeha which features Spring from Vivaldi's Four Seasons.

     If you just must use a specific piece of music, you will have to jump through these hoops and pay the price. Do not try to get away without paying copyright charges. The legal ramifications are serious! Even if your program is a “not for profit” film festival entry, you must investigate the copyright. Sometimes a publisher will grant you the rights for free (or very little cost) for festival films, but not always.

  3. confused

    The idiom "you get what you pay for" is truer in video production than in many industries. We have quoted companies big and small, and it is interesting how many marketing directors decide it's better to do a DIY film to get the point across than to employ professionals to actually made a proper video for you.

    This of course can lead to some pretty scary results which really don't do anybody any favours. The reality is that it is infrequent that a member of staff has the ability to concept, shoot, edit and post a corporate video to anything like the standard of a half decent video production company.

    One potential hurdle is time taken out of the normal working day. How much is a member of your staff costing you on an hourly basis? Times that by the number of staff who are given carte blache to mess around for a day or so to produce something which will probably look sub-peep show material - and not in an ironic way.

    Of more concern is the result, of course. Would you as a company owner allow a couple of people from accounts to put together and launch the firm's new website? how about print advertising campaign? For most, the idea of even hiring any one of the number of under par video production companies would be considered silly, but to have a totally untrained member of staff make a video which could be seen by potential clients seems very silly indeed.

     

  4. People watching The Voice on BBC1 this weekend will have seen Butchers Hook's old pal Elesha Paul Moses performing and being picked by Will.i.am for his team. Elesha is significant with us as Evan and I joined forces for the first time to produce a video for her song "I'll be waiting" back in 2009. It was filmed against a green screen in Brighton club venue Oceana and post production was supplied by top London CG generalist Michael Bonnington. Best of luck to Elesha for the series upcoming!

  5. Last week we were handed our keys for the new office - a lovely former fisherman's cottage right in the heart of Brighton, one street from the seafront. It is one of the oldest Streets in Brighton (part of the original village of Brighthelmstone) and has a Thai restuarant and pub next door (!!) Feel free to drop by to chat about future video production projects or have a cup of tea!

    1

    Steven, our editor thinks it looks like Harry Potter's Diagon Alley

    3

    Evan making himself at home

    2 done

    Next to the pub! ulp!

  6. Our Creative Director Evan Pugh has been playing around with the picture profile settings on our video production workhorse - the Sony FS-100. Evan was keen to adjust the settings like he was using an old school SLR.

    Evan has been getting a lot of feedback on the photos he took for this article on Twitter, so for you camera junkies - here they are

    Black level -13

    Gamma   cinematone2

    Black Gamma  range middle level +7

    knee manual    point 102.5% slope -1

    colour mode    type cinematone1 level 8

    colour level -8

    colour phase 0

    detail  level +7

    manual set       on, V/H balance 0 Type 3 Limit 7 crispening 2 hi-light detail 4

     6235729

     

  7. For the third year running , we were entrusted with a web promo to produce for one of our best clients, SanDisk. Here are some shots from the day - filmed at Camberwell Film Studios - a great venue!

    gav 2

    Once again our shoot was blessed by the awesome-ness of Onions O'Malley and his cheeky chappy persona

    dan 2

    Dan - our juggler who was one of a number of crew who we hired in London but turned out to be Brighton based!

    dan

    Juggling!

    yul 2

    Our Bond girl sounding Ukrainian connection and leading lady - Yuliya

    dsc_0068

    Our creative team doing what they do best! :)

    gav

    Why do any work when there's a perfectly good Director to do it for you...?

    yuliya

    Yuliya reclining on the hard fought for Ikea sofa..

    zoe

    Our lovely (and very funny) make up lady - Zoe, with Dan the juggler

  8. Last Friday we went with our pals at Bozboz to shoot a corporate video based around their client Quiet Mark's house at the Ideal Home Show. You'll be seeing a lot more of the Quiet Mark, a mark which certain brands will be able to carry if they can show their products fit the criteria of being almost silent and not interrupting the home environment. Quiet Mark have teamed up with brands like Lexus, Dyson and 20th Century Fox to ensure the house of the future has a lot less ambient noise than at present.

    Bozboz are a leading Brighton based digital agency, we'll have the finished video up for you soon!

    quiet mark house 2

    The Quiet Mark house - smack bang in the centre of the Ideal Home Show

    quiet mark 4

    Poppy Elliot - Quiet Mark's Marketing Director

    quiet mark 2

    The launch event was complemented by this lovely John Barry-esque sounding band.

    quiet mark

    Gloria Elliott, Chief Executive of the Noise Abatement Society and Chief Executive of Quiet Mark

video production old camera

Recent Work

Sandisk

SanDisk return to Butchers Hook for a series of 'How to' videos which will feature on their branded pages on Amazon.com.

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Killer Driller

We teamed up with Goldie's Metalheadz record label to produce a music promo for Amit, a star of the bassy music scene.

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Canopies UK

Butchers Hook won the contract to produce a TV advert in conjunction with a Sevenoaks media company for Canopies UK.

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Remeha

Another of our delighted returning clients - this time with a promotional video for their new Eco Pro series of boilers.

Read more