Of all the advancements in the fields of film making in the last few years, the most unexpected and interesting is the explosion of viral video. YouTube, of course has the dubious honour of shooting the starting gun in 2005, having been set up by three former Paypal employees who surely never had *any* idea how it would shape the social landscape of the last decade.
From early classics like the Kollaboration robot dancing boy spawned an explosion at cats falling off sofas, leave Britney alone and Charlie bit my finger. The common thread is these videos went truely viral, without any marketing campaigns and have been seen by millions upon millions of people.
Now companies pay companies like ours LOADS of money to replicate the same effect through blogger outreach, YouTube seeding and other campaigns. But it really takes a video like the one below, sent to me on Facebook the other day by a friend - to make one marvel at the weirdness of viral video and how it ticks.
Now it's worth debate as to whether D4NNY is for real of if this is one of the slyest marketing pisstake campaigns of the year. Either way, the boy has over 1m views of this video in under a month.. everyone might be having a laugh - but with *at least* the start of a nice little earner from revenue sharing with YouTube - is the laugh on us?